YouTube, Instagram and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online ‘almost constantly’
Until recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.
This shift in teens’ social media use is just one example of how the technology landscape for young people has evolved since the Center’s last survey of teens and technology use in 2014-2015. Most notably, smartphone ownership has become a nearly ubiquitous element of teen life: 95% of teens now report they have a smartphone or access to one. These mobile connections are in turn fueling more-persistent online activities: 45% of teens now say they are online on a near-constant basis.
The survey also finds there is no clear consensus among teens about the effect that social media has on the lives of young people today. Minorities of teens describe that effect as mostly positive (31%) or mostly negative (24%), but the largest share (45%) says that effect has been neither positive nor negative.
These are some of the main findings from the Center’s survey of U.S. teens conducted March 7-April 10, 2018. Throughout the report, “teens” refers to those ages 13 to 17.
Facebook is no longer the dominant online platform among teens
The social media landscape in which teens reside looks markedly different than it did as recently as three years ago. In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat.
In 2018, three online platforms other than Facebook – YouTube, Instagram and Snapchat – are used by sizable majorities of this age group. Meanwhile, 51% of teens now say they use Facebook. The shares of teens who use Twitter and Tumblr are largely comparable to the shares who did so in the 2014-2015 survey.
For the most part, teens tend to use similar platforms regardless of their demographic characteristics, but there are exceptions. Notably, lower-income teens are more likely to gravitate toward Facebook than those from higher-income households – a trend consistent with previous Center surveys. Seven-in-ten teens living in households earning less than $30,000 a year say they use Facebook, compared with 36% whose annual family income is $75,000 or more. (For details on social media platform use by different demographic groups, see Appendix A.)
Full report: http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
