También somos AMERICANOS, we are also Americans, is a publication clearly committed in supporting the process of helping newcomers to integrate fully into their new home. Immigrant’s integration, that is our agenda.
Editorially, rather than focus on the immigration issue También somos AMERICANOS cares about immigrants, its economic dynamism, its role as consumers, as parents, as active members in their communities.
También somos AMERICANOS is published in Spanish, with the clear objective of facilitating the connection with their mother language, in respect to the powerful roots of Latin American cultures. Although, our content will permanently encourage the better handling of English, as the main communication tool we must master in our new home, and of course, a better understanding of the U.S. and its global influence.
The magazine will always seek the best ways to tell a story. For very complex or profound, if it cannot be narrated in a friendly way, close to the reader heart, for us it is not worthwhile.
As in this edition demonstrates the focus of his reports, articles and notes will always search for the reader’s personal interest, above any political or ideological considerations.
Its content and editorial position will put the readers agenda above the catastrophic readings or tabloid perspectives.
In terms of editorial line, worth note the following: for También somos AMERICANOS the backbone of its coverage is not migration itself but the integration process, which at the end it is what matters.
Like in this issue with the dramatic testimony of a young immigrant who conquered his American dream through his grandmother secret recipe as candy maker (poner caso real), or the expert advice of how handle health problems with alternative treatment, the best advice to take the money from under the mattress to work. And of course the story about the most deep and powerful and moving celebration for an immigrat: Mothers Day and its overwhelming impact in phone transactions and money transfer to the whole Hemisphere.
Like this month edition También somos AMERICANOS encourages civic participation, from the local to the national; from the bottom to the top. Of course, from a non partisan perspective, it will constantly report on the best opportunities the reader has for better leverage on his/her options of integration and success, both as a person, as a worker, as an entrepreneur, as a neighbor and in many ways as a citizen (in the broadest sense of the concept).
Our marketing strategy is oriented to major corporations and institutions interested in incorporating the Latino market to the American mainstream, especially the segment illuminating the nation demographics, those people with Latino background and between 5 and 15 years living in the country; our readers.
Every month, on time to his/her home, work place, community base organization, school, 50,000 people will get a copy of the publication to enjoy, share and add to her/his collection.
Our stories focus, –like as a user’s guide– on the topics that matter most to a nation wide universe of Americanos. For example: What to do with your money; Success in your work; Taking care of your family; How to improve your business; The education of your children as an investment; Health and Beauty; when the Immigration reform arrives, what comes next?; Free time, leisure and vacation, and of course, Taking care of your roots and identity issues. Everything, hopefully without dropping the ball, this is: being a useful and valuable resource in their road to their unique and personal American Dream, su Sueño Americano.
Number Zero Pág. 6.
January 2013
